DCJ Digital Design System

Campaign page

About

This template is designed for content that requires a unique approach to effectively engage the intended audience, e.g., marketing campaigns.

Purpose

  • Informing the public about important policies, updates or initiatives. 
  • Addressing public health and safety concerns or disaster preparedness. 
  • Highlighting government programs and services that benefit citizens. 
  • Encouraging job opportunities, training programs or workforce development initiatives. 
  • Promoting the use of online services and digital platforms for government interactions. 

Guidelines

  • Use the correct tone of voice and design style to suit your audience. Define the timeframe duration to ensure its effectiveness. 
  • Define specific and measurable business objectives.
  • Deliver consistent messages. 

Zones

A screenshot of the campaign page template with labels
Zones: 1 header and main navigation, 2 banner, 3 main content, 4 footer.
Zone 1: header and main navigation

Zone 1 includes the fixed elements such as the masthead, logo, descriptor, third-party tools, breadcrumbs and mega menu.

Zone 1 functions as a navigation panel while also offering a distinct visual representation of the NSW Government website that the user has visited.

Zone 2: hero banner

Zone 2 is designed for the hero banner component. If you need additional customisation options, please explore its user guide.

Zone 2 showcases  primary services or recent events that demand user attention. It's important to emphasise that the banner headline functions as the main page heading (H1). Both the page heading and introduction will be used for SEO purposes. Ensure that the description is tailored to your audience, aligning with keywords commonly used by your website visitors.

Zone 3: main content

Zone 3 displays the campaign content. Refer to the components list below to identify the components you can use in this zone.

Component list:

Zone 4: footer

Zone 4 contains the following components: Thumbs up thumbs down, quick links, social media, footer, footer links, last updated (Fixed structure).

Zone 4 incorporates the thumbs up thumbs down tool, capture user feedback and measure page performance over time. The bottom footer includes acknowledgements, relevant policies and disclaimers. The social media and footer message can be modified to suit business needs.

Last updated:

18 Jun 2024